Nothing is intrinsically valuable,; the value of everything is attributed to it, assigned to it from outside the thing itself, by people.

Key components of our new product evaluations include:

1. Peak sales potential

2. 10 year sales & profit forecasts including NPV, DCF 

3. Identification of value drivers and sensitivity analysis

4. Development of the Comparative Performance Profile (CPP)

5. Determining the "must have" attributes for commercial success

6. Determining the "relative competitiveness" of a product

7. Identification of "analogue" products & markets

8. Development of decision trees to develop road maps for development plans

9. Identification of the "point of no return"

10. Risk Assessment, Monte Carlo Simulations