|
|
|
New Product
Forecasting / Assessment & Valuation
for
the Pharmaceutical Industry
|
|
Marketing for VALUE |
|
This seminar is our "CLASSIC".
We go far beyond traditional forecasting techniques used by most
Pharmaceutical Companies.
This seminar is designed to provide for each
participant a comprehensive understanding of the techniques currently
used.
From "statistical methods" to "dynamic patient
flow models"
to life cycle models using analogues.
We
"cover" the entire spectrum of models / techniques.
|
|
This seminar is designed to teach all
up-to-date marketing techniques.
Key elements of the seminar will cover:
The commercialization process
Product evaluation / assessment
Product positioning
Marketing Strategy
How to improve marketing effectiveness
How to write a marketing plan
How to build marketing budget
With case studies we simulate real life situations
|
|
|
|
|
|
Market Research
in the REAL WORLD |
|
Quality
Business Process Management
|
|
Participant will learn which market
research techniques are appropriate for each phase of the product life-cycle. (pre-clinical development to
post patent strategy)
In this seminar we cover all the qualitative and quantitative techniques.
e.g.
Focus Groups, In-depth Interviews, Survey Research, Conjoint Analysis
etc.
Participants will learn on how to plan a marketing research
project.
With case studies we practice what we have learned!
|
|
In this seminar we teach the fundamentals of
Quality Management
Principles (TQM) and how these principles are practically applied.
Participant will learn how to eliminate WASTE (Time, $ and other
Company resources)
With an introduction to the effective use of Microsoft Project, we
develop
project plans for "key business processes" with time
lines, resources
With case studies we demonstrate
The Power of "Discipline in
the Management Process"
|
