Market Research
in the REAL WORLD

Date to be announced
Holiday INN SELECT
CLINTON, New Jersey 

Key Learning Objectives for this "high Intensity" 2 Day Program are:

1. Understanding the role and contribution of market research in the development,
   marketing and commercialization process of products.
   Excellent market research is the foundation for the successful marketing
   commercialization on new and marketed products.
   

2. Understanding the key components of new product assessments and which 
   market research techniques are appropriate for high value added research
   Market definition, definition of competition (current and new)
   Target product profile (TPP), comparative performance profile (CPP)
   Product positioning and pricing Competitive intensity, promotional analysis
   

3. Quantitative research techniques in the marketing context
   Secondary data sources and analysis (from audits to the Internet)
   

4. Qualitative research in the marketing context
   Internet, focus groups, advisory boards, in depth interviews etc.
   

5. How to design a research plan
   

6. How to create an agency briefing document
   

7. How to create and deliver powerful presentations

Seminar / Workshop Agenda

Who should attend?

This seminar is designed for: Marketing Research Analysts / Managers, 
Product Managers, Marketing Managers, New Product Managers, 
Financial Managers, Business Development Managers and Consultants.

In essence, everybody in the Pharmaceutical Industry, who requires a 
very good understanding of marketing research methodologies / techniques 
and practices will benefit from this “hands on” seminar.   

Fax Registration Form

Market Research in the REAL WORLD  
In the Pharmaceutical Industry

Date to be announced
Holiday INN SELECT

THE HOLIDAY INN SELECT
CLINTON,
NEW JERSEY
111 ROUTE 173, CLINTON, NJ 08809

PHONE : (908) 735-5111
FAX:    : (908) 730-9768

If the Holiday INN SELECT does not have any rooms available,
please try the  
HAMPTON INN, which is right next to EXIT 15 of Interstate 78

DIRECTIONS TO THE HOLIDAY INN SELECT OF CLINTON

FROM various HIGHWAYS  

Interstate 78 Westbound  

To Exit 15, at top of exit is a traffic light, go straight through, 
The Holiday Inn Select of Clinton is 1/4 mile on the left.

Interstate 78 Eastbound

To Exit 15, bear right off exit to traffic light, turn left, The Holiday Inn Select 
of Clinton 1/4 mile on the left.

Holland Tunnel, Lincoln Tunnel or George Washington Bridge

Take New Jersey Turnpike to Exit 14, bear left at toll booths onto 
Interstate 78 Express lanes. Take I-78W for approximately 45 miles to exit 15, 
at top of exit is a traffic light , go straight through. 
The Holiday Inn Select of Clinton is 1/4 mile on the left.

Garden State Parkway (coming from the north)

Get off at Exit 142 . Take Interstate 78W for approximately 42 miles, to Exit 15 
to traffic light, straight through, The Holiday Inn Select of Clinton is 1/4 mile on the left.

Garden State Parkway (coming from the south)

Get off at Exit 127.Take Interstate 287N to Interstate 78W. Take I-78W for 
approximately 25 miles to Exit 15 ,to traffic light, straight through, 
the Holiday Inn Select of Clinton is 1/4 mile on the left.

Morristown Area

Interstate 287S to Interstate 78W for approximately 25 miles , to Exit 15, 
to traffic light, straight through, The holiday Inn Select of Clinton is 1/4 mile on the left.

Long Island, Brooklyn & Staten Island

Verranzano Bridge, after toll go straight to Outerbridge Crossing 
exit ( West Shore Expressway). Take West Shore Express 
to exit for Outerbridge Crossing, over bridge, go straight, 
you will be on 440S, which changes into Interstate 287N, 
to Interstate 78W (Clinton).Stay on I-78W for approximately 25 miles to Exit 15, 
to traffic light, straight through, The Holiday Inn Select of Clinton is 1/4 mile on the left.

Newark Airport