This Seminar is designed for Market Research Managers, Analysts and Manager in Competitive Intelligence as well as Business Information. The program covers research methodologies, processes, data sources as well as quantitative and qualitative approaches. From basic quantitative data analysis to conjoint analysis we cover a wide spectrum of market research techniques.

Seminar outline

1 The Role of Marketing research

2 The Market Research Design Process

3 Data / Information Collection Tools
   Audits, NDB's, Internet,
   other electronic Databases

4 Secondary Research
   Data Sources and Analysis

5 Case Study Phase I

6 Quantitative Research in Context

7 Qualitative Research in Context

8 Sampling Theory and Practice

9 How to develop a Research Plan

10 How to present to Management

Key Learning Objectives for this 2 day Program are:

▪ Understanding the Role of Market Research
   in the Marketing Process

▪ Understanding how Market research contributes
   to Marketing Strategy Development

▪ Understanding all the research approaches
  and when to apply which Research approach.

▪ How to avoid "confirmation research"

▪ How Market Research contributes
  to the forecasting process

▪ Understanding the Strength and Limitations
   of various research approaches

▪ How to contribute to the launch team meetings

▪ How to translate research findings
  into actionable recommendations

▪ How to present research findings