Marketing for Value

This 2 day, high intensity program is designed to teach the fundamentals
of marketing in the Pharmaceutical Industry in the context of value creation

We use "real world" case studies to simulate various business situations
in the commercialization process of a product. 

    Key components of this seminar / workshop will include:

1. The US/World  Pharmaceutical Industry on the verge of fundamental change

2. Changes in the health care system 
   and how they will impact the commercialization of products

3. The Commercialization Process of Pharmaceutical Products
   A detailed Guide (Process Map) including key tasks (600 Tasks)

4. Market / Product Evaluation & Assessment

5. Competitor Analysis

6. Key Elements of a Marketing Strategy
   Sales Force Strategy, Promotional Tools / Vehicles, Strategy & Tactics 

7. The Comparative Performance Profile (CPP),
   the basis for product positioning

8. How to build a Marketing Plan

9. Understanding Co-marketing, Co-promotion, sales force outsourcing

10. How to build a Marketing Budget (1,3,5 year)

11. The Product P & L 

12. Understanding the Net present Value (NPV) 
    Sales & Profit Forecasts (P&L)

13. How to plan for VALUE